… simplicity is the right word, we have everything just in time. According to the Swedish maxim “all in balanced proportions”. We are moving into a rural climate. We are captivated by folk design, naive flower designs and pastel colors.

We are resting away from the hustle and bustle of the city. We spend summer in the countryside, we are close to nature. We reach for natural raw fabrics in their simple forms. Idyllic prints dominate in the clothing.